The Matchbox name started in 1953 as a brand name of the British die-casting company, Lesney. Lesney's reputation would be moulded by Jack Odell, Leslie Smith and Rodney Smith ; their first major sales success was the million-selling model of Queen Elizabeth II's Coronation Coach. Shortly thereafter, Lesney co-owner Jack Odell created a toy that effectively provided the final, missing link to the company's future. It was designed for his daughter: her school only allowed children to bring toys that could fit inside a matchbox, so Odell crafted a scaled-down version of the Lesney green and red road roller. This toy ultimately became the first of the 1-75 miniature range; a dump truck and a cement mixer completed the original three-model release that marked the starting point of the mass-market success story of the Matchbox series.